Essential skills for a Product Manager, a very entrepreneurial set.

Whether you are aiming for career development or entrepreneurial ventures, I highly recommend this LinkedIn course. Taught by instructors from both big tech and startup perspectives, this course covers a broad range of essential skills, applying the scientific method to the brainstorming-customization process of developing a product/service until delivery.

While the course is generic to any industry, there is a strong focus on digital product management.

Course highlights:

✅ Lean philosophy, understand resource efficiency.

✅ User needs vs Customers, learn to differentiate and address both.

✅ Market seizing, top-down and bottom-up.

✅ The agile approach vs waterfall. The scrum and kanban, techniques such as sprints, backlog.

✅ Create Minimum Viable Products (MVP experiments) along the metrics criteria to improve them.

✅ Operations workflows: Epics and user stories, Tickets / issues, from the “to do” tasks backlog to the “in progress” and “done”.

✅ Road mapping, prioritisation: business benefits + users benefits - costs.

✅ Communications: meetings, follow ups, conference calls, differently with each public. What type of information they need from you, Engineers (detailed), designers (free room for creativity), executives (brief).

✅ Ramp up strategy, on boarding at this position: one-on-one meeting with team members, lead-engineer start talking to users.

✅ Accountability: Something goes wrong, it is your fault! That's a characteristic shared by product managers and entrepreneurs.

A summary of the process:

Identify problems, understand your customers, and develop solutions. Use MVPs to test and validate your assumptions, ensuring you achieve your goals on the roadmap and beyond!