Art Market Advisory

Different asset classes share some commons. Art is one of the world's most significant illiquid assets.

By helping artists commercialise their work, e-commerce and cross-border sales, I participate in this market.

How to Perform an Illiquid Asset Price Discovery in Art

1

Qualification of the Art and Artist

Understand the quality and characteristics of the artwork, along its provenance and author.

Artwork qualification example
2

Marketability

Is there a market for it? Are there similar artworks — by the same artist — already traded and at what specific venue?

Marketability analysis example
3

Geography

Best location for pricing matters. Geography where you target placing it.

Geographic positioning example
4

Market Access

Can you really access the markets, venues, where these are traded or is it a close loop, is there any technical or commercial barrier for the sale — export?

Market access example
5

Reputation & Relationships

Reputation and trusted relationships to facilitate transactions happening successfully.

Reputation and relationships example

Featured Artist

José Antonio Hernández Suárez

Canarian Abstract Expressionist

Works by José Antonio Hernández Suárez, Canarian abstract expressionist. I help him reach international collectors.

Enquiries by collectors and artists are welcome.